In the world of business, whether you’re an owner, manager or consumer, the ever expanding wealth of digital technology trends have revolutionised the way in which we save – and spend. Quick, convenient and contactless payment methods are driving our financial services future and with so much to choose from,…
Are you Easter ready? It’s that time of year again – inundations of ‘Easter savings’ and ‘long weekend only’ specials flood your inbox, while all the while you’re thinking of how to implement marketing ideas for your business that truly stand out among the rest. Find some inspiration with our…
How to Improve Your Charity or Non For Profit Planning in Just 10 Minutes Want to know the driving forces behind Australia’s most successful charity and non-for-profit (NFP) organisations? Joining forces with GiveEasy, Westpac and AGSM@UNSW Business School, eWay is supporting research into innovation within the non-for-profit sector with the…
Part 3: Prioritise, Implement & Test Now that we understand the importance of the customer journey and have mapped our touchpoints with an emotional state, it’s time to make some improvements – but where to start? The easiest way to decide where to spend your energy (and time) first, is to look at…
Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1, we looked at the importance of the customer journey and outlined the stages a customer moves through as they progress from awareness to making a purchase, and then on to remaining a happy customer that will hopefully…
A Customer Journey is the term given to the complete experience that a customer goes through when interacting with your company and brand. While many companies spend time reviewing parts of the experience (for example, onboarding or transaction-based experiences), it’s just as important to unpack an experience from start to…
There’s been a huge amount of disruption in the payments industry over the past few years, and that change isn’t going to slow down anytime soon! With technological advances impacting all areas of our lives, it’s no surprise that customers are increasingly expecting quicker and more convenient ways to pay…
When it comes to marketing a business, everyone is always chasing that ‘next big thing’ that will put them ahead of the competition and increase the reach of their brand. And when it comes to visually connecting with your customers, it doesn’t come much bigger than virtual reality (VR). It’s…
How to make sure your online business has the human touch Australians, like consumers the world over, have enthusiastically embraced online shopping for the convenience and abundance of choice on offer. But that also means online businesses continue to proliferate at a rapid rate, which can make standing out from…
Top tips to drive traffic to your site Online shopping is becoming more and more popular in Australia. According to the NAB Retail Sales Index, online sales increased 12% last year to $19bn. So how can you make sure you’re getting your slice of the pie? You can have the…
